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Endangered African species like elephants, rhinos and lions march closer to extinction each year. Their devastating decline is fueled in part by a global desire to consume these majestic animals. TROPHY investigates the powerhouse industries of big-game hunting, breeding and wildlife conservation. Through the eyes of impassioned individuals who drive these industries—from a Texas-based trophy hunter to the world’s largest private rhino breeder in South Africa—the film grapples with the consequences of imposing economic value on animals. What are the implications of treating animals as commodities? Do breeding, farming and hunting offer some of the few remaining options to conserve our endangered animals?