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Matt Damon plays Steve Butler, an ace corporate salesman who is sent along with his partner, Sue Thomason (Frances McDormand), to close a key rural town in his company's expansion plans. With the town having been hit hard by the economic decline of recent years, the two outsiders see the local citizens as likely to accept their company's offer, for drilling rights to their properties, as much-needed relief. What seems like an easy job for the duo becomes complicated by the objection of a respected schoolteacher (Hal Holbrook) with support from a grassroots campaign led by another man (John Krasinski), as well as the interest of a local woman (Rosemarie DeWitt).

Recounts the plight of Steve Butler (Matt Damon), an oil company exec, who, along with his sales partner Sue Thompson (Frances McDormand), attempts to secure drilling rights from citizens of economically depressed town. However, what should have been an easy corporate sell becomes complicated when a local schoolteacher (Hal Holbrook) and a grassroots community activist (John Krasinski) confront the corporate team.