Our Brand is Crisis Movie Theatrical Trailer

Our Brand is Crisis (2015) Theatrical Trailer

The original documentary was a behind-the-scenes look at the Bolivian presidential election of 2002, when candidate Gonzalo Sanchez de Lozada (aka Goni) hired James Carville's Washington-based political consulting firm Greenberg Quinlan Rosner to help him win. Goni's poll numbers were dismal, with Bolivians accusing him of being too closely aligned with U.S. interests. Employing the same tactics they do in the U.S., Carville -- who himself flew in -- and his team used focus groups, sloganeering and smear tactics. Goni won by a narrow margin, but the work had only just begun for Carville's team. Bolivia descended into crisis under Goni's rule, and he was ultimately forced to resign.