Unstuffed: A Build-A-Bear Story Movie Updates

Produced in a mixed-media format including animation and storyboarded sequences, UNSTUFFED: A BUILD-A-BEAR STORY explores the origins of the “teddy bear” as well as the psychological importance of stuffed animals in childhood development. Sprinkled with heartwarming stories of Build-A-Bear’s lasting and emotional impact on the lives of everyday people to celebrities, the documentary is told through the eyes of a teddy bear narrator (voiced by Jon Lovitz) as it follows the furry footsteps of a single idea that reimagined not one, but two industries. The documentary starts with founder Maxine Clark’s 1997 entrepreneurial inspiration to launch an experiential mall-based retailer where kids could make their own stuffed animals, to one that has grown into a multi-generational pop culture iconic brand with a global footprint.

Tells the story of the famed Build-a-Bear workshop. Weaving together stories from when Maxine Clark first conceived the idea, the company’s struggles to stay afloat, and the endless happiness it has provided for children and adults alike.