Total Updates: 9
aul Wernick & Rhett Reese, the scribes behind Zombieland and the X-Men spinoff Deadpool, next will craft a movie about the disastrous launch of New Coke.
added true story as a genre of $title
changed the production status to Announced of $title
added Rhett Reese as screenwriter and producer to credits of $title
added Paul Wernick as screenwriter and producer to credits of $title
Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is outselling its rival 2-to-1. They release a so-called improved formula but its summarily rejected by Coke drinkers.
added "The Real Coke, The Real Story" as an also known as title of $title
added "Untitled New Coke Project" as an also known as title of $title
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