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Lauren (Birch) becomes the voice of a generation when, after one too many bad boyfriends, she launches a blog promoting “The PIG Theory.” The PIG Theory insists you can enjoy all that romance has to offer, but only for six months. At this “Point of Infidelity and Guilt,” you must break up before your mate becomes unfaithful. Lauren rises as a guru and beacon of light for her followers, but Lauren’s sister, Gena (Coffee), is concerned. She introduces Lauren to the perfect man, Calvin (Klein), and they hit it off so an idea strikes to prove Lauren’s theory wrong: A competition! Calvin will pick five friends who have been in a relationship for longer than six months, and Lauren will pick the enchantress to be their downfall. If three out of five cheat, Calvin must walk away. But if three out of five resist temptation, Lauren must shut down her blog and open her heart to Calvin.
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