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Set in the late 1960s when cheap counterculture films are minting money, struggling studio 20th Century Fox gives soft-core pulp director Russ Meyers the opportunity to direct "Beyond The Valley Of The Dolls" because his profit margins are so high and his costs are miniscule. Meyer agrees to take on "Beyond The Valley Of The Dolls" on the condition that the script is written by film critic Roger Ebert, who had written one of the few positive reviews Meyer had ever received. Meyers and Ebert struggle with the studio's board of directors and the ratings board, but despite being the rare major studio release with an X rating, they are vindicated when "Beyond The Valley Of The Dolls" is released in 1970 to big box office.