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A man writes short notes on napkins and puts them in his daughter's lunch when she is in kindergarten. It becomes a daily ritual, and a special way to connect with his young daughter. The practice takes on special meaning for him when he is diagnosed with kidney cancer. He is diagnosed with cancer four times and is given an 8% chance to live long enough to watch his daughter graduate from high school. He's determined to write a total of 826 notes, which will give his now-teenage daughter one note for each day through high school — no matter what happens.
Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is outselling its rival 2-to-1. They release a so-called improved formula but its summarily rejected by Coke drinkers.