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Robert Craig Knievel becomes a household name in the 1970s for his nationally televised motorcycle jumps. Ever the showman, daredevil Evel Knievel is recognized for his use of a Stars-and-Stripes getup and known for his 433 broken bones. At the height of his celebrity, he gains endorsements from Harley-Davidson and a toy line by the Ideal Toy Company. Knievel dies in 2007 at the age of 69.
A father and son max out their credit cards to scrape together the cash to reserve a satellite transponder so they can show sporting events nonstop on a 24-hour station. Their venture turns from a 1970s joke that starts with broadcasts of Australian rules football and rodeo, to a dominant brand in the sporting world that broadcast pro football and baseball games and becomes arguably the most profitable cable network ever created.