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"Bye Bye Birdie" centers on Conrad Birdie, an Elvis Presley-type rock 'n' roll star who is drafted into the Army, much to the horror of his broke agent, Albert Peterson. In an attempt to get some publicity to get rich and marry his sweetheart, Rose, Albert makes arrangements for Conrad to appear on "The Ed Sullivan Show," where he will give his last kiss as a civilian to a girl. The lucky recipient, Kim, is selected from Conrad's fan club, and the group sets out to Sweet Apple, Ohio, to meet her, much to the dismay of Kim's new boyfriend, Hugo. Relationships begin to unravel as Rose gets impatient with Albert, and the jealous Hugo knocks Conrad out cold during the televised kiss.